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art direction | graphic design | brand creation
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existing corporate brand logo
BionX™ Medical Technologies, Inc. is a leader in the field of prosthetic devices.
patient initiative: sub-brand logo
The primary goal of this symbol is to help recipients and their families identify the company’s Patient Initiative Program and it’s related content. The Program encourages a network amongst recipients and family members that will foster good will, user experience and a collaborative effort for improvement.
sales literature: sub-brand logo
The primary goal of this logo/element is to help identify the benefit of mobility for the product on sales literature as well as strengthen the corporate logo's presence. It creates a "book end" effect at the base of all literature pieces.
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